Julian Imort

Julian founded Role Model Protein and edits the Journal. He works with data: the site's original research starts with datasets he collects and analyzes himself, and every investigation is published with its data and methods. Health articles are checked by a qualified reviewer before they go live. Read how we work.

Pieces

• Original research The Pink Tax on Protein Hides in the Brand Name We priced 21 women's protein powders against their closest equivalents. The markup isn't where you'd look first, and the scoop is smaller too. November 15, 2026 · 15 min read
• Original research Shrink for Her, Build for Him: What 6,700 Fitness Videos Promise We analyzed the titles of 6,747 hit workout videos. Women are promised a smaller body, men a bigger one. The good news: the shrinking pitch is fading. November 15, 2026 · 7 min read