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Original research on women's strength training, protein and the industry that sells both. Every number sourced, every dataset free to download.

Original research The Pink Tax on Protein Hides in the Brand Name We priced 21 women's protein powders against their closest equivalents. The markup isn't where you'd look first, and the scoop is smaller too. November 15, 2026 · 15 min read
Original research Shrink for Her, Build for Him: What 6,700 Fitness Videos Promise We analyzed the titles of 6,747 hit workout videos. Women are promised a smaller body, men a bigger one. The good news: the shrinking pitch is fading. November 15, 2026 · 7 min read